Motoring News
Today, 24 November 2013Mitsubishi to focus on SUV and MPV production
New concepts shown at the Tokyo motor show point to an SUV future for the Japanese brand
Mitsubishi is expected to focus on developing SUVs, crossovers and MPVs in future, with the rest of its portfolio emerging from joint venture partnerships, according to an insider at the company.At the Tokyo motor show the company revealed three concepts, the Mitsubishi GC-PHEV, Mitsubishi Concept AR and Mitsubishi XR-PHEV, all of which met its new brief.Development of other vehicles is most likely to fall under the auspices of its recently announced joint venture deal with Renault-Nissan, although this has only been publically announced as a project to co-develop a kei car and share future technologies.“Mitsubishi has found its niche in recent years, and has confidence that it can build market-leading SUVs, crossovers and MPVs, especially with advanced electrification technology,” said the insider. “There’s enough of a business case in that to suggest Mitsubishi has a bright future as a profitable, large niche player in the global car mark
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