Motoring News
Today, 02 August 2015Alpina at 50 - how to improve on BMW's finest work
Alpina closed its factory for a week to celebrate its 50th birthday.
For 50 years, Alpina has been making good BMWs even better, and it isn’t about to rest on its laurels
Even for a company that has a history of doing things a little differently, Alpina’s recent 50th birthday celebrations were a bit out of the ordinary.The specialist manufacturer closed its factory in Buchloe, Bavaria, for a full week. Around 400 guests turned up every night for a string of lavish dinners, and the plant gates were thrown open on a Sunday afternoon for anyone to have a look at the facility and the 20 or so classic models dotted around the place.It was a confident statement from a family firm that is in a good place. In 2014 Alpina’s 220 staff enjoyed the firm’s strongest sales year yet, with more than 1700 cars delivered globally – and although the volumes are expected to shrink a little this year (a result of the 3 Series being facelifted and the 7 Series being replaced), the company’s turnover should rise again.The close relationship with BMW – still unique in the car industry – is as strong as ever. Started when Burkard Bovensiepen developed a twin-carburettor kit for his BMW 1500, the partnership now operates on a rolling five-year deal and includes assembly on BMW’s own production lines and its dealers honouring Alpina
read more
Subscribe to this Motoring News feed!